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Chinese online video giants Youku and Tudou merge, ending years of intense competition and legal bat

kira86 于2012-03-12发布 l 已有人浏览
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Chinese Internet video giant Tudou has announced that it is to combine its service with that of riva

tudou-v-youku.jpg

Chinese Internet video giant Tudou has announced that it is to combine its service with that of rival Youku in a 100% stock-for-stock transaction to create a new service, Youku Tudou Inc.

The deal has been approved by both companies’ boards of directors and is now awaiting shareholder approval from the firms. Assuming that all progresses without a hitch, Tudou says that the deal will be closed in the third quarter of the year.

This news is massive as the two companies are the largest video websites in China, making the deal akin to a merger between YouTube and VEVO.

Tudou recently went public on a series of user numbers that revealed it is now seeing more than 300 million visitors each month. One key driver of traffic is microblog service Sina Weibo, which is likely to bring even more traffic thanks to an agreement to integrate the video service.

Sina itself has become China’s second largest video site courtesy of the deal, which is being heralded as the beginning of a period of consolidation in China’s online video space.

Youku and Tudou are more notable for intense battles, both in webspace on the courtroom, than camaraderie, which makes the coming together somewhat of a surprise. Earlier this year, Youku lodged the latest round of legal suits, accusing Tudou of losing it business following claims that Youku had misused copyrighted material.

Commenting on the deal, Gary Wang, founder, chairman and CEO of Tudou said:

Youku and Tudou share a vision for the future of online video in China and how to deliver the best user experience possible. This transaction further strengthens our market position as Tudou brings its valuable brand, library of professional licensed content, user generated content platform, extensive user base, broad range of partnerships and expertise in mobile video.

Together, we believe Youku Tudou Inc. will be able to provide the best-in-class experience for users interested in uploading, watching and sharing videos, and to grow together with our advertisers, and our content and industry partners.

Wang’s counterpart at Youku, Victor Koo — its founder, chairman and CEO — said:

We intend to lead the next phase of online video development in China. Youku Tudou Inc. will represent a differentiated leader in the online video market in China with the largest user base, most comprehensive content library, most advanced bandwidth infrastructure and strongest monetization capability within the sector.

Youku Tudou Inc. will have the reach and scale to bring our users high quality content at high speeds. The combined company will have the two leading online video brands in China: Youku and Tudou.

Certainly, if you’re an advertiser or one of the growing number of content producers looking to take advantage of China’s Internet video space, the deal just made your choice of platform a heck of a lot easier.

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